Quinoa should be taking over the world. This is why it isn’t.

By Lydia DePillis, Published: July 11 at 10:27 am

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A Bolivian quinoa farmer.

A Bolivian quinoa farmer. (Vitaliy Prokopets/Pictilio.com)

In the Andean highlands of Bolivia and Peru, the broom-like, purple-flowered goosefoot plant is spreading over the barren hillsides–further and further every spring. When it’s dried, threshed, and processed through special machines, the plant yields a golden stream of seeds called quinoa, a protein-rich foodstuff that’s been a staple of poor communities here for millennia. Now, quinoa exports have brought cash raining down on the dry land, which farmers have converted into new clothes, richer diets, and shiny vehicles.

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